You're Not Behind: My System for Outworking Everyone
“If you spend all week thinking about how to redesign you website, and then never do it. It would have been better to not not redesign the website nor have thought about it. You would have spent you time better watching YouTube.”
If you are not doing the things that actually grow your company your work is basically useless.
For most people the highest conversion ways to spend your time would be letting more people know about your stuff and then practicing getting them to give you money once they know about it.
Strategy is knowing what to focus on and what not to focus on when trying to achieve a desired outcome.
I like this definition of strategy because it’s different than optimization. Strategy doesn’t tell you to neglect the important things. Sometime with optimization you are neglecting important work because it seems like you can’t do it efficiently enough. Strategy would tell you to go all in on the thing that will pay the most dividends, even if your method of doing it is inefficient and wonky.
There is Maker time and there is Manager time.
Maker time: long periods of uninterrupted work.
Manager time: fits as many meetings as you can into a day.
Strategies for Maker time:
Work from 4-9 with as little distraction as possible.
Wake up and go to bed at the same times.
Don’t drink.
And Maker’s work weekends.
You can more through rigorous elimination of all things that don’t grow the business, than you do through optimization.
