The $10,000/month Skool Checklist

1. How to play

• You make money on Skool by getting people to join your paid Skool group. It is possible to make $10,000/month (+ more) from your Skool. Your job is to get people to find your group, and make it good so people want to join it.
• The Skool games has a leaderboard, ranked by New Monthly Recurring Revenue (New MRR). Because it’s ‘New MRR’, not just ‘MRR’, everyone starts on $0 every month. This means if you don’t win this month, you could win next month (with lessons learned this month).
• The prize for top 10 on the leaderboard is to spend 1-day with Hormozi in Vegas. If you don’t make the top 10, but you still want to learn from Hormozi and the winners, you unlock the 1-day recordings when you get just 3 paid members.

2. Make it fun.

• The first rule of The Skool Games is “have fun”. Successful entrepreneurs view business like a game, and love playing it. Make it more fun by finding a friend, or partnering with someone with a complementary skill-set.

3. Designing your business.

Watch the video “3. Designing your business” or read below

• Your first decision is “who is my group for?” Many overcomplicate this, but it’s simple. Just pick people with a shared interest, goal, or problem with you. Our best advice is to make a group you selfishly wish existed - scratch your own itch. Spend max 48 hours on this decision.

• You no longer need to be an expert to make money online. If you are an expert, great. If you’re not, crowdsource knowledge from your group. Find people similar to you, then make progress together. And you can also bring experts into your community.
• Your group can be free or paid. If you’re just starting out, make it free. Find out what people want, then later make it paid. The audience you build for free will happily pay you money. If you’re confident you can provide value, make it paid. This is an irreversible decision, so don’t sweat it much. Spend max 24 hours on this decision.

• To make your group valuable, you can add a course, posts, meetups, and calls (with you and other experts). Help people get what they want, faster, and with less effort. Do this by thinking “what will my group find valuable?”, then planning to add that.
• You don’t need a complete course before you launch. Make a welcome post explaining who the group is for, and how it will be valuable. Then continuously improve the group over time, with your founding members.

4. Getting your first few members.

• All good communities start small. You only need 10 consistent contributors to have a great group. Aim for 3 people (because 3 is a great start, plus if they’re paid it unlocks the 1-day recordings).
• Because you don’t need many people to have a great group, you can be niche and specific with who your group is for. E.g. vegan mom powerlifters who love cats. The narrower the group, the more the members will value it.

• To get your first 3 members, message everyone you have access to who may be interested in your group. Go through your Facebook friends list, Instagram follower list, contacts, and anywhere else you have access to people. Then message the ones who could be interested in your group. If you invite everyone in your contact list, you’ll get more than 3 members. Don’t be afraid, we’re just inviting people to a party! If they don’t show up, we can invite them to the next one.

• Reminder: Don’t skip steps. If you follow every step listed here, you will make money.

5. Monetizing your group.

• There’s 4 ways to make money on Skool. Your group can be free forever. You can start free then switch to paid. You can have one free group and one paid group. Or you can go paid.

• To determine group price, think “how much value am I adding?” then charge a little less than that. Most charge between $19 - $299/month.
• You can get to $10,000/month by having 10 people pay $999/month, 100 pay $99/month, or 1,000 pay $99/month.

Decide group price

6. Growing your group.

• To make money on Skool: get people’s attention, then direct it to your group’s ‘about page’. You don’t need any external tools, plugins, or resources. Your about page is your sales page. Find your group’s about page by going to your group then clicking about in the top bar.
• There’s six ways to get people’s attention:
1. Warm outreach (reach out to people you know)
2. Cold outreach (reach out to people you don’t know)
3. Paid ads (pay for attention from platforms like Facebook or YouTube)
4. Content (make free content on platforms like Facebook or YouTube)
5. Influencers (partner with someone who already has attention)
6. Referrals (ask people in your group to invite more people)
7. Warm outreach is the best way for everyone to start. Partnering with an influencer is powerful. All six ways work.

• Your ‘about page’ should compel people to join your group. Show people the value inside the group through images, text, or video. If you need inspiration, check out other about pages.

7. Let the games begin!

• These instructions are deliberately brief. The thing holding you back is execution, not information. I define learning by behavior change. If you’ve read this but don’t take action, you’ve learned nothing. If you don’t win this month, you can win next month. The only way to lose is to quit.

• If you get stuck anywhere, comment below and I will help you.