6. Growing your group.
- To make money on Skool: get people’s attention, then direct it to your group’s ‘about page’. You don’t need any external tools, plugins, or resources. Your about page is your sales page. Find your group’s about page by going to your group then clicking about in the top bar.
- There’s six ways to get people’s attention:
- Warm outreach (reach out to people you know)
- Cold outreach (reach out to people you don’t know)
- Paid ads (pay for attention from platforms like Facebook or YouTube)
- Content (make free content on platforms like Facebook or YouTube)
- Influencers (partner with someone who already has attention)
- Referrals (ask people in your group to invite more people)
- Warm outreach is the best way for everyone to start. Partnering with an influencer is powerful. All six ways work.
Decide 1-2 ways to get attention.
- Your ‘about page’ should compel people to join your group. Show people the value inside the group through images, text, or video. If you need inspiration, check out other about pages.
Improve your about page
Video Notes.
- Simplest business in entire world:
- Create traffic via content
- Direct all traffic to your homepage.
- Have a great community that people like and tell their friends about.
- Make money!
- Six traffic sources:
- Warm Outreach: reaching out to people you already know
- Cold Outreach: reaching out to people who you don’t already know. You can do this by buying lists from softwares that do scraping. Or you can reach out to people who look like they have similar interests based off of social media. A good place to begin would be buy reaching out to people who I follows followers.
- Paid Ads
- Content: direct content’s traffic to you page.
- Influencers: not going to do this one. It’s finding existing creators and helping them monetize and then taking a portion. Do this repeatedly.
- Referrals: If you make stuff that is good enough people will refer it. But you have to make it great.
- How to make a great about page:
- You can add two things. Media: Videos and Images. And Text.
- Simply show people what the value is within the community. Just show them a taste of what is inside.
- For text, do not do large texts blocks. Just do bullet points.
- Just tell the truth about your community simply. If the truth isn’t compelling. Just keeping changing the reality of your community until it is.
- Look to other successful communities for inspiration.
- You can put testimonials and things like this.