I have 650,000 YouTube subscribers, and 11,000 members in my Skool.
Here's step by step how Iโd grow my Skool if I had to start again:
- Warm Outreach
- 2-Step Post
- $1.80 Strategy
- Content
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๐๐ญ๐๐ฉ ๐: ๐๐๐ซ๐ฆ ๐๐ฎ๐ญ๐ซ๐๐๐๐ก (๐ - ๐๐ ๐ฆ๐๐ฆ๐๐๐ซ๐ฌ)
Do this 1st because itโs the fastest and easiest way to get your first members.
Hereโs a full guide from Hormozi on how to do it.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐: Reach out to 10 people
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๐๐ญ๐๐ฉ ๐: ๐-๐๐ญ๐๐ฉ ๐๐จ๐ฌ๐ญ (๐๐ - ๐๐ ๐ฆ๐๐ฆ๐๐๐ซ๐ฌ)
This is a simple strategy that leverages a loophole in social media algorithms to generate a tonne of attention even without thousands of followers.
Do this 2nd because it only takes a few minutes, but can quickly grow your group (if done well).
Hereโs a full guide I wrote on how to do it.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐: Make a 2-step post on all your socials
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๐๐ญ๐๐ฉ ๐: $๐.๐๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ (๐๐ - ๐๐๐ ๐ฆ๐๐ฆ๐๐๐ซ๐ฌ)
The $1.80 strategy is very effective at growing your group. This tactic got me my first 1,000 subscribers, made
his first $1,000 online, and was the strategy
and
used to win The Skool Games.
Itโs free, it works even if you have no audience, and it can be used on all of your favourite social sites (Instagram, Linkedin, Twitter, Reddit, and even Skool).
Do this 3rd because itโs simple, you learn a lot, and it works almost all the time. It just requires work.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 1: Find 5 places online where your target audience spends their attention. It could be online communities, or influencers they follow.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 2: Join the communities, and follow those influencers on all their socials. Turn on notifications.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 3: Comment your 2 cents of value 90 times a day. Thatโs where the $1.80 comes from. Creating your own social posts relies on algorithms for reach. If youโre just getting started, itโs hard to make your content good enough to get attention. Start with comments.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 4: Add your Skool community link to your bios. When you become a valuable member of the community, people will check you out and join your Skool.
Reminders:
- Donโt make low-quality comments. Become the most valuable person in of the community. The simplest way to make high-quality comments is to just spend longer than everyone else on your comments and posts.
- Build a relationship with the influencer and admins. Give the admins what they want. Put them on a pedestal. Thank them. Share your wins and give them credit. Support other people. Do their customer support for them.
- Donโt self-promote. Youโll be hated, bullied, and banned.
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๐๐ญ๐๐ฉ ๐: ๐๐จ๐ง๐ญ๐๐ง๐ญ (๐๐๐+ ๐ฆ๐๐ฆ๐๐๐ซ๐ฌ)
The better you get at creating content, the more money youโll make.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 1: Pick one platform to create on. Start with the platform you consume content on the most.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 2: Commit to creating one piece of content by this Sunday at 11:59pm. If youโre reading this on a Friday, Saturday, or Sunday, then your deadline is next Sunday not this Sunday.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 3: Pick a content idea. Everything you create comes from the life youโve consumed. So look at your calendar last week, the content youโve watched, and the lessons youโve learned, then pick one that excites you to share.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 4: Create the content. It will be bad. But bad content is a prerequisite for good content. Start, then learn. Donโt learn, then start.
โ ๐ด๐๐ก๐๐๐ ๐ ๐ก๐๐ 5: Donโt stop. Content compounds, and compounding requires time. The winners are the ones that didnโt stop.
Reminders:
- Content is a mechanism to trade value for attention. The more real value you provide, the more attention youโll gain.
- Itโs not about seconds of value, itโs about value per second. Make your content dense with stories, insights, and value.
- The simplest way to improve value per second is to make it shorter (but just as valuable). Do this by simply spending longer than other people per piece of content.
- The packaging is the product. Get better at grabbing attention.
- The messenger is the message. Who you are (or how people view you) dictates how they consume the message. Get authority, state authority.
- Grow quickly by making content people love that no one else is making. High demand, low supply.
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And those are the four things Iโd do to grow my Skool.